Our Team
A team of creative thinkers and problem solvers dedicated to building meaningful experiences and delivering outstanding results.
Adrian Baihaqi
Founder
Farhan Zaqi
Creative Director
Account Executive
Vicky Pratama
This philosophy underpins every project, ensuring clarity, hierarchy, and timeless structural discipline.
Systemic Design Execution
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Audit & Analysis
Structural Grid
Typographic System
Environmental Application
Rigorous investigation into existing brand assets, market position, and strategic objectives to define the core identity challenge.
Development of a bespoke, uncompromising grid system that dictates all future visual compositions and spatial applications.
Creation of a precise and scalable typographic hierarchy, selecting typefaces that embody the brand's voice and ensure legibility across all media.
Integration of the identity across physical spaces, digital platforms, and collateral, ensuring consistent and impactful brand presence.